The Moment That Redefined Accountability
Eleven years ago, in a sterile hospital room, I heard the words no parent ever wants to hear: "Your son has cancer." What followed was 3.5 years of relentless 3 AM temperature checks, clinic visits, chemo infusions, an unplanned stay in the ICU, and a crash course in true resilience.
It wasn't about motivational quotes or corporate strategies—it was raw, unfiltered accountability. That battle with T-cell ALL (Acute Lymphoblastic Leukemia) didn't just test me; it transformed me into the person, father, husband, and coach I am today. It taught me that real strength isn't in having all the answers but in showing up every day, focusing on what you can control, and trusting the process.
Today, I channel that hard-won wisdom to help C-suite executives, startup founders, and high-stakes leaders bridge the gap between intention and impact. If you're tired of endless boardroom talks without results, overwhelmed by the "shoulds," or stuck in the cycle of busywork masking fear—I'm here to cut through the noise.
No fluff, no excuses. Just simple, consistent action that turns big visions into unbreakable momentum.
My Professional Journey: Building and Scaling in the Trenches
With over 25 years in digital business transformation, I've worn every hat—from founder to C-suite operator. Here's the foundation that backs my coaching:
Startup Founder & Innovator: Launched and scaled ventures like StoneAge.com, Car.com, LiveDeal.com, and RocketAuto.com from concept to reality, navigating pivots, funding rounds, and market disruptions.
Agency Builder: Founded Search Sandbox, a paid search agency managing $100M+ in Google AdWords spend, honing skills in sales, business development, and product innovation.
Corporate Leadership: Drove high-impact initiatives at Rocket Companies and Detroit Trading Company, leading digital marketing shifts in automotive from traditional to digital-first. Experienced with platforms like EOS, Gazelles, OKRs, and Good to Great principles.
C-Suite Expertise: Served as CoS, CPO, CRO, and COO, specializing in product launches, revenue growth, and team alignment under pressure.
Certifications & Tools: Certified Leadership Circle Practitioner, equipped with frameworks like the Leadership Circle Profile Assessment and my program, Catalyst, a 1:1 intensive that brings about real change.
I've pioneered solutions that redefined how industries connect in the digital age, but my real edge? Turning personal trials into professional superpowers. Servant leadership isn't a buzzword—it's a practice I live, helping leaders think bigger, act bolder, and lead with humility.
My Philosophy: "Stay on the Bike"
When the road gets steep—doubt creeps in, pivots fail, or burnout hits—stay on the bike. This mantra, born from cycling through life's storms, guides my approach: Consistency beats intensity. Action creates motivation. Simplicity is genius; complexity is often fear in disguise.
As your coach, I don't deliver quick fixes or validate excuses. Instead, we:
Confront the Gap: Identify where intentions fall short and build honest self-reflection to own uncomfortable results.
Create Momentum: Use tools like the 3Ps to channel emotions into rocket fuel, turning procrastination into progress and fear into courage.
Scale Impact: Focus on one thing done well, protecting your attention, and transforming "would be nice" goals into non-negotiable needs.
I'm NOT for you if:
You crave motivational fluff or ego-stroking.
"Busy" is your badge of honor.
You're not ready to put yourself first and face what's broken.
I AM for you if:
You're a founder chasing moonshots, an executive scaling empires, or a creator building legacies.
You want accountability that moves the needle
You believe the person you become matters more than any goal achieved.
Let's Bridge the Gap
Your future isn't in more plans, it's in consistent action. If you're ready to stop talking about change and start creating it, connect with me:
LinkedIn: linkedin.com/in/jeffraab
X: @jeffraab
Website: microcoach.io
Email: [email protected]
Humility is not thinking less of yourself, but thinking of yourself less. Let's focus on your impact—together.